Man, that was one crazy long headline but it’s all about the SEO, okay?!
So, to get started, if you’re a blonde like me, John Frieda’s Sheer Blonde hair care collection, exclusive to Clicks, has a lot to offer. Like loads. Think violet-tinted shampoos and conditioners to help prevent brassiness plus a Go Blonder range that gradually lightens up your locks and really does work. On top of those there’s another Sheer Blonde collection called Highlight Activating which is available in two variants; one that ‘moisturises’ and another that ‘enhances’ by bringing out your highlights without depositing or lightening the colour.)
This last week I’ve been using John Frieda Sheer Blonde Highlight Activating moisturising shampoo and conditioner for lighter blondes. (There’s a version for darker blondes too; Meneer Frieda’s options are endless!)
Like I said, neither of these boys deposit any colour or lighten up your hair, but they do promise to help remove product build-up that can make blonde hair appear dark and dull. The conditioner, which is formulated with hydrating jojoba and sunflower oil plus a urea derivative, promises to quench the thirst of dry, porous hair while silicone smooths and seals the shaft to create a shiny, glistening effect. There’s white tea in the mix too which is said to offer UV protection.
Anyway, I really like both the shampoo and conditioner. They both smell fresh and citrusy and the shampoo does a great job of cleansing without over stripping. The conditioner is especially fab in that it ensures my fine, tangle-prone hair is super easy to brush while wet but doesn’t feel weighed down or heavy when its dry.
While I haven’t noticed any brightening effect, the other benefits I’ve mentioned would make me happy to buy these guys with my own hard-earned cash. In fact, I took them both along with me to review a guest house the other day and when the shampoo leaked all over my clothes I was more sad by the loss of some of its contents than the mess I had to clean up. (And yes, I know I should have toss my ‘leakables’ into a separate bag but I packed in a serious rush, okay? I’m fully aware that I’m a total moron.)
Moving on; another John Frieda goodie I’ve been playing with is this dude:
It’s pretty much a mix of light silicones and Inchi oil, an antioxidant and essential fatty acid-rich oil derived from the seeds of the Amazonian Inchi plant. I’ve been applying a teensy pump (that’s all you need) to lengths of my hair while it’s wet before blow drying and if definitely makes them feel silkier when it’s dry. You can also apply it to dry hair to smooth down frizz but I do this very sparingly and keep it far away from my roots to avoid crossing the delicate line between sexy ‘n sleek and total grease ball.
But ja, if you ever want a sleekening serum that’s a little lighter than most on the shelf, this one’s a goodie. It also smells nice; like a mix of Cream Soda (every hungover person’s little green ambulance) and Burberry’s new-ish EDT, Burberry Body.
Anyway, are you also a John Frieda fan? Which of their goodies are totally floating your boat right now? Chat to me in the comments section.