Juicy Couture fans, listen up. The brand’s just launched another flanker to the original; Juicy Couture Viva La Juicy La Fleur.
The new scent is a light fruity white floral inspired by ‘the blushing aura of first love’. The woman they reckon should be wearing it is confidently sexy, eclectic, self-reflecting and a bit of a heartbreaker. Secretly, however, she’s a hopeless romantic.
Personally, I see her as being young and flippant and flirty. To me, she’s a ‘cute-sexy’ girl, kind of like Rachel Bilson or Selena Gomez, not so much this blonde girl who looks like she might devour you.
Notes-wise, you’re looking at sparkling mandarin and wild berry top notes, a sheer white floral heart (honeysuckle, gardenia and jasmine) and a creamy woody base with a dash of caramel and vanilla. In comparison to the old juice, the notes are pretty much the same actually, except the floral notes are now much lighter and amber and praline are missing from the base, resulting in a more translucent, juicier scent with a gourmand element that isn’t as strong.
On me, the first spritz fizzes with citrus and you can smell the mandarin straight off the bat; it’s as though someone’s holding a juicy naartjie just under your nose. Next up, the florals crop up; white, lush, sundrenched. Eventually, you get to the woody base but it’s lovely and light. Think plant stems as opposed to your grandma’s trunk. And yes, there’s a little caramel in there but it’s more like caramel popcorn than a heavy tray of fudge.
If you kind of liked the idea of the first Viva La Juicy fragrance but found the heavy florals and super sweet caramel element a one way ticket to Migraineville, consider giving La Fleur a sniff. If the original scent was a dress, it’d be cut from heavy bridal satin but this one’s a floaty number made from silk.
Look out for Juicy Couture Viva La Juicy La Fleur in stores like Edgars and Red Square. A 40ml bottle costs just R595 while a 75ml is R795.