Elizabeth Arden’s new Beautiful Colours eye shadow hits the shelves

Elizabeth Arden are really stepping it up in the packaging department. Just take a look at their new gorgeous new Beautiful Colour eye shadows, available in both singles and duos:

The compact lid isn’t just super shiny; it’s a mirror! And there’s another mirror inside each compact too!

The single shadows come with a little sponge applicator and the duo’s have a sponge/brush applicator. The best bit? None of them are the crappy kind that you’d toss after opening; they actually do a very nice job when it comes to swiping and blending.

In regards to the shadow itself, the quality is good in that each one is nicely pigmented and silky to the touch. I’ve been using them for a couple of days now and like that none of them have ‘coated over’; you know, like when a shadow goes hard and shiny on the surface and you have to scratch at it to get some colour going? That’s my pet hate and there’s no danger of that happening here.

Formulation-wise, each shadow is actually ‘good for your skin’ in that it’s a blend of silky silicones, antioxidant collagen-encouraging vitamins C and E and retinyl lineolate. (The latter is a super mild form of wrinkle-busting retinol that won’t irritate your skin.)

If worn on top of foundation or primer, the shadows all show up nicely on skin, don’t crease up and really do stay the day.

Now let’s take a look at the shades shall we? First up, we’ve got the ‘matte’ singles:

Bone on the left and Chocolate on the right; same goes for the swatches.

These are the shimmery singles:

Top pic from left to right; Seashell, Bronze Lustre (which actually looks more taupe), Mystic Violet and Shimmering Emerald (which is definitely more navy than green). Bottom row from left to right; Golden Orchid, Spice and Aquamarine.

…plus their swatches (which I stupidly did in a different order to what they are up top):

From left to right; Shimmering Emerald (again, this colour is not ’emerald’ at all), Aquamarine, Mystic Violet (looks more like a violet-tinged smoke to me), Spice, Golden Orchid, Bronze Lustre and Seashell (which almost blends in with my super pale wrist).

And over here we’ve got the duos:

Precious Metals (gold and bronze) on the left and Black Tie (silver and smoke) on the right.


Classic Khaki (wheat and khaki) on the left and Tempting Taupe (shimmery baby pink and matte taupe) on the right.

Seen any shades you like? You’ll find Arden’s new shadow singles and duos in store now going for R195 and R245 respectively.

Love, love


Posted by

Editor of South African beauty blog Lipgloss is my Life.

2 thoughts on “Elizabeth Arden’s new Beautiful Colours eye shadow hits the shelves

  1. R195 is very expensive for a single eye shadow, regardless of how pretty the container is. I do like the duos tho. That taupe one would look good on brown eyes.

    1. The bronze shade in the bronze duo is v nice too but I just wish they’d included a more ‘mid-tone’ neutral with it instead of gold. Also loving Seashell as a highlighter on the brow bone. It’s good value in my case ‘cos I can use it with everything every day.

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