Having American cousins I’ve always been aware of Aveeno, the super popular oats-infused skincare brand. It’s been going strong for over 70 years and has come a long, long way since launching its very first product – a soothing bath treatment. Now, a bottle of their Daily Moisturising Lotion is sold every 1,4 seconds in the states and they’ve racked up more beauty awards than you can shake a stick at.
I recently came across super cute mini bottles of their lotion while travelling in Thailand (it did a great job of soothing my sun-battered skin) and thought it was crazy that I could find it sitting in the 7-Eleven on a tiny little island yet we still couldn’t get it in SA but but lo and behold, it’s finally arrived. A selection of their best body products has finally hit South Africa and is sitting in Clicks as I type!
I recently attended the launch where I got to learn more about the brand’s awesome triple oat formula. (If you didn’t know, the brand’s name, ‘Aveeno’, is derived from the Latin word for oats.) If you’ve got very sensitive skin or suffer from eczema you might know that oats are a bit of a miracle worker as they’ve got naturally soothing properties. For centuries people have been benefiting from oatmeal baths to calm their skin and Aveeno took that to the next level with a super soothing triple oats formula made up of colloidal oatmeal (oats suspended in liquid), oat oil and avenanthramides (a compound found in oats with great anti-inflammatory properties).
So, let’s take a look at what’s available, shall we? First up, we’ve got Aveeno’s Daily Moisturising range consisting of a lotion (R79,95) and body yoghurt (R79,95). The fragrance-free lotion is great as it’s super light, absorbs fast and is scientifically proven to improve the condition of dry skin in just two weeks. This is the product I used in Thailand and I loved it and thought it would be my favourite item of the bunch as I assumed the body yoghurt would have a body butter-like texture and I prefer my hydrators super-light and yet – surprise, surprise – the body yoghurt’s stolen my heart! I absolutely love its creme-gel-like texture as it’s easy to spread and absorbs like a boss. The best bit, however, is its deliciously yet super subtle creamy vanilla and oats scent!
Now, if you’ve got very dry or irritated skin and need a little more help in the soothing department you’re going to want to take a look at Aveeno’s dermatologist approved Dermexa range. It makes use of a triple whack of soothing avenanthramides as well as moisture-restoring ceramides clinically proven to improve not just dryness but redness, itchiness, roughness and peeling. The emollient body wash (R169,95) gently cleanses without stripping your skin and the emollient cream (R159,95) really impressed with its texture. Being ‘extra hydrating’ I assumed it would be heavy but it’s not. Sure, it’s not as light as the original line’s lotion, but as that’s feather-light you’ll find Dermexa has the texture of a regular body lotion proving that you don’t need to wallop dryness with cloying, sticky hydrators, just cleverly formulated ones.
If you’re a mom, you’ll be glad to know that Aveeno’s much celebrated, paediatrician-approved and fabulously affordable baby collection (consisting of a lotion, wash and barrier cream) is here too. I was given the colloidal oatmeal (R69,95), barrier cream (R114,95) and baby hair & body wash (R69,95) to try and immediately handed it over to my expert baby product appraiser (my friend Tatum’s adorable six month old son Ethan) and it got the Li’l E two thumbs up!
The wash, like everything in the line, is suitable for newborn babies’ skin. It did a nice job of leaving Ethan’s hair clean yet easy to comb. The lotion, which promises to moisturise for 24 hours, absorbed fast, didn’t leave a film and has a lovely clean-smelling scent that isn’t derived from perfume so it’s not going to irritate even the most sensitive of skin. As for the barrier cream, Tatum liked that it was unscented and infused with redness-soothing zinc.
Now, let’s get to the bit you’ve all been waiting for. I’ve been given a spoilicious Aveeno hamper worth R1000 to give away and entering is easy – simply hit me up in the comments section to tell me which Aveeno product you’re most wanting to try.
You can also enter via my Instagram (I’m @lipglossgirlxoxo) so be sure to stop on by!
This competition is open to South African residents only and a winner will be drawn at COB on 8 December 2017. Good luck girls!
This competition is now closed. A big congrats to winner Zakeeya Kadwa.