Most of you will know that H&M is on it’s way to South Africa, opening in October at the V&A Waterfront in the area near the Nu Metro. Apparently the store’s going to be a serious monster – 4 700 square metres and on two levels!
Last week I was invited to get a sneak preview of the Studio A/W15 collection that would be in store when it opened. Apparently we’re going to be in sync with the seasons (i.e. when it’s summer here, we’ll get the summer stock) but when special collections like the aforementioned autumn one crop up, we’ll get it at the same time as everyone else overseas does.
Other good news? I’m told the price points are going to be around the Woolworths and Cotton On mark.
I don’t know about you but I’m dying to see everything in store. I really love how, over the period of just a few years, the SA chain store scene’s gone seriously global. Do you remember the sad old days when we pretty much only had Truworths, Foschini, Edgars and Woolies to pick from? (I literally had an account for each of those stores! Dying!) I now love that, when I travel overseas, I don’t feel this crazy pressure to shop ’til I drop ‘cos half the stores have set up shop back home.
Anyway, like I said, I’m super keen to see how this all rolls out, especially from a price point of view but overall I have a very good feeling about it. Despite being affordable, H&M’s quality is fabulous, which makes me much happier to shell out R600 for a jersey than I would to do the same at Forever 21 as it’s essentially the Mr Price of America. So let’s wait and see…