Dig the beach? Big into freebies? The Elizabeth Arden Sun Protection for Summer campaign kicks off on the 26th this month (a Monday) at the V&A Waterfront before moving on to Camps Bay beach for the 28th, 29th and 30th.
The campaign aims to create awareness in regards to how NB it is to keep your face and bod protected from the sun. I.e. so you don’t end up looking like this:
So, how are Arden going to remind you to keep your bod slathered in sunscreen? For starters, they’re going to create a big ass number ‘8’ (for their Eight Hour Cream line which includes a Sun Defense for Face cream with SPF 50) out of yellow umbrellas on the beach. They’ll also be giving away generous sunscreen samples as well as beach towls, beach balls and parasols and have teamed up with Look Good, Feel Betterto host a few sun care consultations on the beach.
Anyway, speaking of giveaways, the Arden PR peeps were kind enough to give me a little hamper to give away*. If you drop me a mail on email@example.com or, if you’re on Twitter, send me a tweet with the words ‘Arden Sun Protection Campaign’ in it, it could be yours. (I’m @lipglossgirl) The hamper includes full size Eight Hour products, a branded beach towel, beach bag and parasol. Nice…
Good luck girls,
*Comp closes COB on Monday, so hustle bietse!