Aside from sexy new packaging, the lippies have a fabulous new formula. Made with 24% less beeswax than regular lippie, Dior Addict makes use of a special gel that gives it a luscious, melt-on-the mouth-type of texture. It also ensures a high-shine, gloss-like finish.
Colour-wise, the shades have been divvied up into three groups – rock icon, doll icon and glam icon.
The sexy, edgy ‘rock’ hues are made for the girl who isn’t afraid to wear ‘skyscraper heels, oversized sunglasses and sex jewellery in all shades of black’.
The ‘doll’ collection is subtler, sweeter – the perfect accessory for a darling, etherial-looking girl.
As for the ‘glam icon’ lippies, you can expect bold reds and deep plums… the perfect, show stopping colours for a women who isn’t afraid to vamp it up, day or night.
As the collection is all about being iconic, it makes perfect sense that it would be represented by the inimitable Kate Moss, a girl who can easily reflect all three collections depending on her mood.
The full commerical isn’t available online just yet – only the teaser:
Next time you’re near a Dior counter, go check ’em out. With 44 shades to choose from, you’ll be sure to meet your match.
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