Jane Iredale’s new Pure Impact collection

Love Jane Iredale mineral make-up like I do? Then you’ll adore their new Autumn collection, Pure Impact. (Yes, yes, it’s not Autumn yet in sunny SA, but it’s just arrived in-store…)

Get a load of their Eye Steppes eye shadow compact in goBlue, R630.00:

Finally, a 'matchy matchy' to your eye collection that doesn't believe blue eyes need blue shadow in order to pop!

Each magnetic ‘swivel’ compact comes with five shadows; a highlighter and four shades selected to compliment your eye colour. I guess you could say it’s a bit like a fancy pants version of Almay’s infamous Intense i-colour range. What makes it different to the pharmacy favourite, however, is that they’re formulated with skin lovin’ minerals. They’re also v. highly pigmented and finely milled, so they glide on in a single sweep, blend like a dream and last forever. They can also be used wet or dry.

I’m also quite taken with their Lip Fixation lip colour, R339,00. A long-lasting lipstain on one end and a tasty, mega-moisturising gloss on the other, this ensures your lips receive a bold pop of colour, but never dry out. (The gloss contains avo oil for hydration and organic vanilla powder for lip-smacking yumminess…)

Jane Iredale Lip Fixation in Rapture; a lekker rooi stain and pretty pink gloss with a touch of shimmer.

Keen to get your mitts on these and other Jane Iredale goodies? They’re available from selected spa’s, pharmacies and health stores across the country. To find your nearest stockist, click here, e-mail always@strawberry.co.za or contact (021) 433 1880.

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Posted by

Editor of South African beauty blog Lipgloss is my Life.

4 thoughts on “Jane Iredale’s new Pure Impact collection

  1. Have recently started using the powdered foundation – unbelievable product! Just so happy I know know where to get it in Cape Town!

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