We all know about Essence and it’s big sister Catrice cosmetics, right? Well, now the same group launched L.O.V Cosmetics, an even more sophisticated sister, in selected Dis-Chem stores as well as online at takealot.com.
I got to play with a few of their goodies at the launch and found their prices on par with more upscale drugstore brands like L’Oreal and Bourjois. Despite being connected to cheap and cheerful Essence (which I love and adore), you’ll see the quality is vastly improved, specifically in the packaging department.
In fact, the Loviconyx eyeshadow and contouring palette (R299,95) is seriously lustable and totally deserves a proper look.
This quartet is called A Walk on the Beach with Marilyn. There are two others available – one’s all about smoke (think gunmetal and black satin) and the other’s more champagne and violet.
Something else that really impressed me was their Lovlicious Caring Volume gloss (R125). The shade below is called Fuchsia but you can see it’s really more of a rosey pink.
The hydrating formula (infused with antioxidant-rich tsubaki oil from Japan) reminds me a little bit of MAC’s in that it’s highly pigmented, doesn’t feel ‘tacky’ but really does stick around. It’s not going to slide off your lips two minutes after you slick it on. It’s got a super subtle scent and slightly sweet taste but nothing so noticeable that it would annoy those who hate anything fragranced. (For the record, I don’t mind my cosmetics smelling pretty in the least, provided the scent isn’t over powering.)
As far as the mascara goes, I was initially given one called The Forbidden Dramatic Volume mascara and we just couldn’t make friends. It had a weird ‘double ball’ shape that, I felt, didn’t do anything to enhance the application at all. If anything, it just made it awkward. I’m really glad I got to try another variant, however, GuiltEyes Fan Effect mascara (R215) as it’s awesome.
The little plastic bristles are perfectly spaced (too wide apart is a pet hate of mine as you don’t ‘trap’ anything) so they catch each and every lash and coat them in a jet black formula. I don’t know if I’d called the effect a ‘fan’ one, although you can grab your corner lashes with ease. It’s more like a perfectly defined with zero clumps. This is personal favourite lash look so it definitely goes onto my list of good drugstore mascaras.
Last, but not least, I appreciated the Perfectitude mattifying primer (R215).
I liked that the formula is super lightweight and runny, not stodgy, so it spreads out like a dream and doesn’t feel occlusive.
It’s hard to capture its effect on camera but trust me it’s very obvious, specially when it comes to pores.
Now! Who’s feeling lucky? I’ve been given a hamper worth a whopping R2 500 to give away and, if you win my competition, it could end up winging its way to your door. Entering is easy. Simply leave a comment below telling me which of L.O.V Cosmetics’ products you’d most like to try. You can explore the range via their international site as well as their local FB page.
There’s another way to enter too. Hit me up on twitter with a ‘Hey @lipglossgirl! I’d love to win a LOV Cosmetics hamper worth R2500’ and include the link to this post. (A lot of you guys enter but don’t do the latter and then your entry doesn’t count.)
This competition closes at 5pm on 1 March and is open to South African residents only. A winner will be drawn from both twitter or the comments section pool via a random number generator.
Good luck girls!
Love, love
Leigh
Lipgloss is my Life 
i would love to try their PERFECTitude primer , it looks like its going to a really good job 🙂
I want to try the Perfectitude Mattifying Primer!
That eyeshadow quartet called A Walk on the Beach with Marilyn! it looks too-die-for 🙂
I would love to try the Long lasting foundation to cover up my acne scars and the curling mascara for my short lashes. I am obsessed with the gorgeous packaging 😍
I’d love to try the Loviconyx eyeshadow and contouring palette – especially as you say the packaging is better as I always find that the lids snap off my bronzer/eyeshadows after a bit of use and then they basically have to be thrown away :/. Thanks for another wonderful article!
Pleasure! And I hear you! I love Essence but their shadow and blush cases always crack up in my makeup bag. I’ll never stop buying ‘cos the price is just too good so I don’t mind. But there’s no way that’ll happen with LOV. The casing quality could easily rival a brand like Lancome. Like seriously!
Ooooh I LOVE new beauty products.
I’d really like to try the A Walk on the Beach with Marilyn, looks amazing!
xx
Awesome! Was at Dischem over the weekend and sadly they do not stock L.O.V Cosmetics yet (ek bly aan die gatkant van civilisation) – would love to try out the Perfectitude mattifying primer
I would love to try the GuiltEyes Fan Effect mascara. Looks awesome!
I would love to try the Perfectitude mattifying primer
I have never heard of there products before but I have always been a huge essence fan so this must be just as good. I would love to try the GuiltEyes Fan Effect mascara as I am always looking for new ones to give me that that full volume look and maybe this would be my lucky charm 🙂
I would love to try the Perfectitude mattifying primer. Looks amazing!
I can’t wait to try the LOVinity 2-step system nail polish I’m all about mani-mania
Hey Leigh,
I’ve been checking out L.O.V. in store lately and I really can’t wait to try their makeup brushes, they seem luxurious and amazing quality for the reasonable price.
The foundations (especially the serum foundation) looks amazing – and it looks like they cater for us girls who are paler than a sheet of paper! 🙂
I would love to try the Perfectitude Mattifying primer!
Would love to try out the eyeshadow and contour palette. The colours are wonderful neutral colours and can be used in multiple ways for a sunkissed glow
There are so many goodies I’d love to try – but I’m really into my foundations at the moment. I’d love to try the Serum Foundation for it’s gorgeous skincare+makeup combo, but I’m also after a long lasting foundation, so the 18h Long Lasting Foundation sounds great too!
Would love to try the L.O.V Pure Attention Satin Lipgloss
I’d love to try the Perfectitude mattifying primer 🙂
I would love to try the Loviconyx eyeshadow and contouring palette. I love wearing brown shades
Fabulous article thankyou 🙂 also a fan of Essence, would like to try the GuiltEyes Fan Mascara you described.
Oh wow, how exciting…more goodies to try out 🙂 I love your read…and so interested in trying out the Loviconyx Eyeshadow or the Eyebrow Contouring Palette 310 which I read about on the website. My brows really need defining and need to start to look neater 🙂 Its the one area I neglect :-O
I would love to try Perfectitude and the Guilt eyes fan effect mascara! I am only starting to find an interest I. Make up now, late bloomer, so am keen to try all things new!
Any of their lipglosses because LIPGLOSS 💕😆
The eyeshadow and mascara look stunning. Holding thumbs 🙂
Love to try the primer
I would loooovvvee to try out the Perfectitude mattifying primer , I abosolutely love my current primer but I def’s need a mattifying one as my oily skin always acts up ! Thank you for the informative article 🙂 I am a Catrice fan ,but the more , the merrier 🙂
Wow, this looks amazing. I am always on the look out for new and amazing makeup…The eyeshadow palette is what I am drawn to. I love the ethereal colours and the swirly design.
I really LOVE the Loviconyx eyeshadow and contouring palette, their eyeshadow looks so pigmented, seems very high end to me at an affordable price 🙂
I would definitely loooove to try the undressed foundation. I have recently purchased the “Christina’s red” lippie and I totally love it!! Also their packaging is so gorgeous!
I would just love to try the Perfectitude Mattifying Primer because I have yet to find a primer that actually helps to combat that ‘oh so annoying’ shine that makes its appearance half way through my day! Nothing attractive about a shiny nose 😂
The Perfectitude mattifying primer looks amazing.
Hi, Leigh. Would love to try the primer, and the loviconix eyeshadow! And if it doesn’t find its way to my front door, it will definately find a few into my online checkout bag…
I cannot wait to get my hands on the L.O.V Lovful Shine And Care Lip Stylo. It looks easy to apply and the moisturising properties will hopefully make it feel lighter and be perfect for day use.
Oe lots of stunning goodies! Love the eyeshadow and contouring palette – and also the lipglosses and the serum concealer!
I’d love to try the GuiltEyes Fan Effect mascara you used in your post. I love a great mascara and your lashes look amazing with this one!
Dying to try their makeup brushes, they feel so soft in store – wondering what they would be like for actual application!
I looked in my make up bag this morning, which followed with a big sigh. I have not refreshed my make up in the last 2 years, and then I read this post. I love the eyeshadow and contouring palette, and I love the look of the mascara.
I’d love to up my eye game with Loviconyx eyeshadow and contouring palette. Actuall everything, since my make up products are a bit out dated!
Woule love to try all especially the lipstick & nail poilsh 😊 my twitter is @stylepretty2
But in this giveaway i would love to try the eyeshadow & eye primer ❤
Ah Leigh how exciting!! Thanks for the chance to win! My favorite is the L.O.V eye shadow and contouring pallet,I’d love to have it. I think its awesome for building up a look and a good all-in-one in your make up bag vibe. I’d be super keen. Thanks xx
I wanna try the GuiltEyes Fan Effect mascara.
I would love to try the Perfectitude mattifying primer. Looks like an amazing product
I am needing a more affordable Foundation and would love to try their SERUM FOUNDATION
I would love to win the Perfectitude mattifying primer. I had acne and it left scars and large pores on my face. This would help a lot to minimize the pores and also give me more confidence!
Perfectitude mattifying primer
The eyeshadow and contouring palette looks DREAMY 😍 Would Love xx
I would like to try the Perfectitude Mattifying Primer.
I want luv to try the Perfectitude Mattifying Primer!
Saw the gloss in a YouTube video and I’ve been keen to try out this brand ever since. Waiting for this to come to SA for ages! I hope they include more comprehensive darker shade ranges than Catrice because the quality seems on point.
Definitely the Perfectitude primer as I don’t have one (and have never even used one!) I do think it’s about time though and this looks like a fab one to try.
OOOh YES YES PLEASE 🙂 I would love to try L.O.V’s A Walk on the Beach shadow palette in A Walk on the Beach with Marilyn on my lid and L.O.V GuiltEyes fan effect mascara…I have this quest to find the perrrfect mascara and this looks as awesome as the Givenchy that you reviewed a few weeks ago…ps…I had to go out and get it 🙂
Im entering for my fiance who loves beauty and of course the Guilty eyes fan mascara its her favourite cause she loves mascara and has beautiful eye lashes so wish i could win its her birthday on the 5th March
Definitely want to try the Perfectitude mattifying primer. Primers I have tried out have not been my friend, too heavy, too this, too that, so keen to try another brand to see if 50th times the charm 🙂
Oooh! I want to try the rouge and the brush! Look beautiful.
I am all about the eyes!! So I would L.O.V (get it???) to try any of their unexpected matte eyeshadows.
The eyeshadow and contouring palette looks amazing I would love to try it out.
I would love to try the Perfectitude Mattifying Primer!
The Perfectitude mattifying primer looks like a must have
Reblogged this on foodie1234site and commented:
Wow, this is just stunning, I love everything The Cosmetix Group sell!
Where to start? I would like to try the Serum Concealer with its neat applicator; The Mattifying Primer; The Bronzer especially since its says its a matte bronzer; then the others would be the Eyeshadow palettes – this contouring effect looks interesting. Also the blush & brushes. So yes a good few products I have my eyes on. Thanks for the update 🙂
Congrats Carmen! You won that L.O.V Cosmetics hamper 🙂 Please mail me on leigh.a.vdb@gmail.com so I can get you your prize.
So chuffed! So excited! Thank you! Can’t wait to start experimenting – A humble thank you…
Always a great write-up Leigh! I am a great fan of all of The Cosmetix Group’s Products, not only are they fabulous, but extremely affordable – which is awesome. I’ve used all various products from CatriceSA, essence_ZA and CaribbeanTan – would L.O.V. to win this amazing give-away of yours! I’d really L.O.V the Perfectitude Mattifying Primer, as a Psoriasis suffer I really need a great cover up product, and this sounds just like it!
I would love to try the Loviconyx eyeshadow and contouring palette
Leigh-Leigh, where do you get Sigma brushes? Is it available in SA?
Hi hun! I don’t think so but you can buy them online from international sites like Beauty Bay.
I think the Walk on the Beach palette and the Perfectitude Mattifying Primer look great from your haul and the 18h Lasting Foundation and the Glacious Stylo Eyeshadow from the range look very exciting. I have appreciated the the sheer volume of Essence products at the price point they offer and I love the Catrice All Matt Plus Make Up (I am oily and pale and it is so hard to find decent foundation that is my colour and won’t slip off my face), but the new L.O.V is something I am looking forward to if it compares well to Bourjois which is my favourite drugstore brand. Thanks for the amazing reviews!
I want to try the Perfectitude Mattifying Primer! Am going to scout out Dischem now lol! The whole range looks really cool so can’t wait to see it in lewende lywe!
I want to try the Perfectitude Mattifying Primer!
Those photos can’t be lying…so I definitely wanna try out the L.O.V GuiltEyes Fan Mascara.
I would love to try the lovtime 18 HR long lasting foundation. I have heard many great things about it and it has spf which is a must for me 😍❤ I would also love to try the perfectitude mattifying primer for all day and shine free makeup wear at University.
I need these colours in my life, or generally I need any help in the make up department. Shared on Twitter and holding thumbs
OMW This hamper is absolutely fabulous! I’d love to try every single item, I so need some new makeup ASAP! I’d be thrilled to have a chance to try the fan effect mascara. Thanks
You had me at ‘A walk on the Beach with Marilyn’!
I’d luv to try the perfititude mattifying primer
These are such stunning products. There are so many great products to choose from but id really like to try the long lasting foundation. Holding thumbs, thanks for a great giveaway.
The Forbidden Dramatic Volume Mascara
EVENelixir Serum Foundation
The EVENelixir Serum Foundation
LOViconyx Eyeshadow & Contouring Palette
LOViconyx Eyeshadow & Contouring Palette
EVENelixir Serum Foundation
I want to try the Perfectitude Mattifying Primer so badllllyyy!