We all know about Essence and it’s big sister Catrice cosmetics, right? Well, now the same group launched L.O.V Cosmetics, an even more sophisticated sister, in selected Dis-Chem stores as well as online at takealot.com.
I got to play with a few of their goodies at the launch and found their prices on par with more upscale drugstore brands like L’Oreal and Bourjois. Despite being connected to cheap and cheerful Essence (which I love and adore), you’ll see the quality is vastly improved, specifically in the packaging department.
In fact, the Loviconyx eyeshadow and contouring palette (R299,95) is seriously lustable and totally deserves a proper look.
This quartet is called A Walk on the Beach with Marilyn. There are two others available – one’s all about smoke (think gunmetal and black satin) and the other’s more champagne and violet.
Something else that really impressed me was their Lovlicious Caring Volume gloss (R125). The shade below is called Fuchsia but you can see it’s really more of a rosey pink.
The hydrating formula (infused with antioxidant-rich tsubaki oil from Japan) reminds me a little bit of MAC’s in that it’s highly pigmented, doesn’t feel ‘tacky’ but really does stick around. It’s not going to slide off your lips two minutes after you slick it on. It’s got a super subtle scent and slightly sweet taste but nothing so noticeable that it would annoy those who hate anything fragranced. (For the record, I don’t mind my cosmetics smelling pretty in the least, provided the scent isn’t over powering.)
As far as the mascara goes, I was initially given one called The Forbidden Dramatic Volume mascara and we just couldn’t make friends. It had a weird ‘double ball’ shape that, I felt, didn’t do anything to enhance the application at all. If anything, it just made it awkward. I’m really glad I got to try another variant, however, GuiltEyes Fan Effect mascara (R215) as it’s awesome.
The little plastic bristles are perfectly spaced (too wide apart is a pet hate of mine as you don’t ‘trap’ anything) so they catch each and every lash and coat them in a jet black formula. I don’t know if I’d called the effect a ‘fan’ one, although you can grab your corner lashes with ease. It’s more like a perfectly defined with zero clumps. This is personal favourite lash look so it definitely goes onto my list of good drugstore mascaras.
Last, but not least, I appreciated the Perfectitude mattifying primer (R215).
I liked that the formula is super lightweight and runny, not stodgy, so it spreads out like a dream and doesn’t feel occlusive.
It’s hard to capture its effect on camera but trust me it’s very obvious, specially when it comes to pores.
Now! Who’s feeling lucky? I’ve been given a hamper worth a whopping R2 500 to give away and, if you win my competition, it could end up winging its way to your door. Entering is easy. Simply leave a comment below telling me which of L.O.V Cosmetics’ products you’d most like to try. You can explore the range via their international site as well as their local FB page.
There’s another way to enter too. Hit me up on twitter with a ‘Hey @lipglossgirl! I’d love to win a LOV Cosmetics hamper worth R2500’ and include the link to this post. (A lot of you guys enter but don’t do the latter and then your entry doesn’t count.)
This competition closes at 5pm on 1 March and is open to South African residents only. A winner will be drawn from both twitter or the comments section pool via a random number generator.
Good luck girls!