I don’t have to explain Benefit cosmetics to you, right? We all know and adore their super cute packaging, everyone’s tried iconic Benetint at least once and knows a girl who’s been braving our rubbish postal system by buying BADgal lash mascara via eBay.
I also can’t wait to try Lollitint, a ‘candy-orchid’ colour to give rosey Benetint a run for it’s money.
Anyway, last month I had a sneaky li’l meeting with Omer, the brand’s digital exec from Dubai, and can finally reveal the good news: As of the middle of July, Benefit will be back in South Africa and available via selected Edgars stores! (Last time it was in Woolies, remember?)
Here’s the official roll out:
Edgars Sandton – 11 July
Edgars Clearwater – 13 July
Red Square Cresta – 15 July
Red Square Canal Walk – 17 July
Edgars Canal Walk 18 – July
As you can see, Jozi and Cape Town get first dibs but more stores will be rolling out soon. To be kept in the loop you can follow Benefit on Instagram (@BenefitSouthAfrica) and find them on Facebook (Benefit Cosmetics South Africa). Their hashtag is #BenefitSA.
As for me, I’ll be working my way through my stash and you can expect full reviews of my favourites in the weeks to come.
Isn’t starting the week on a high note, like, totally energizing? I don’t know about you but I’m now super amped to do ten thousand sit ups and finally clean above my kitchen cabinets. (Nope! No, I’m not. That’s a total lie. More coffee please!)