I did a little happy dance the other day when I was sent a shiny, new tube of Lancome Hypnose volumising mascara in a brand new shade called Extra Black. (This was to celebrate the fact that the original is celebrating its ten-year anniversary which makes me feel super, duper old ‘cos I remember it launching just the other day.) Extra Black makes use of a new mineral pigment with a ‘light-trapping structure’ to look as black as carbon black.
Anyway, Hypnose has always been one of my favourite mascaras. In fact, my little sister, mom and American cousins are crazy fans too. At R335, it doesn’t come cheap, but it’s one of the items I always snap up when my bank account is flush and I never regret a single penny I spend on it.
So, what makes this baby so awesome? It just ticks every blimmin’ box. Volume, length, definition and no clumps – all with just a few quick sweeps. I also like that the brush isn’t riddled with gimmicky bullshizz and isn’t too big or too small so you have to ‘adjust’ your technique to using it.
It also doesn’t seem to dry out so you can really get your money’s worth. (I’ve never been a ‘toss your mascara every three months’ kind of girl. I like to use them for as long as they keep going. Sorry judgey eyes – that’s just how I roll.)