Schwarzkopf have always been an innovative brand so it’s no surprise that their new hair colour, Color Mask, is the first hair mask hair colour.
Available in 10 shades, using it is a piece of cake. All you have to do is add the tube of colour to the jar of developer cream and shake it up. You’re then to slip on the gloves provided in the pack and use your fingers to slap the colour onto your hair while it’s dry. After 30 minutes, you can wash it out and BOOM, you’re hair’s got even, natural-looking permanent colour that blitzes greys and offers up to 30% more shine than other hair colours.
The pack also includes a post-colouring deep conditioning vitamin oil-enriched hair mask (a plain old mega-moisturising hair mask, not a dye depositing one) to ensure your hair feels super silky and well cared for.
I was given a few boxes of the Dark Brown shade (400) at the launch and doled them out to two friends. Both of them said they found the mask fabulously easy to use. As the cream is nice and thick, it didn’t drip. Also, any colour that got onto their skin was easy to wipe away and didn’t leave a stain.
As for the results, they agreed that yes, their hair did look evenly-coloured with a healthy-looking shine and that shade was indeed true to what was pictured on the box. One also said that, while the colour did have a pleasant floral scent, you could still pick up on typical hair dye smell, but it wasn’t nearly as pungent as other colours they’d used in the past.
If you’re looking for a super easy to use new hair colour, this is a goodie and should be on the shelves at Clicks as I type going for R129,99. If it’s not at your local store, however, it should arrive within the next two weeks.
Disclaimer: Please note that I couldn’t find anyone brave enough to test the Pearl Blonde shade (910) so I can’t testify as to how that turns out.