The last time I used box dye I was 19 years old and living in London. I somehow managed to turn my hair a disgusting shade of khaki and ended up ugly crying on the tube (in a hideous beanie, nogal) on a midnight quest to the 24-hour Boots in Oxford street for a darker dye to correct it. As a result, box dye’s kind of scarred me for life but I’m taking it along with me to Thailand. If I end up staying a bit longer, my highlights are going to grow out and, much like self-tan, it’s something I won’t find easily.
So, in a bid to keep the dreaded box dye as a very last resort I’ll be taking a host of blonde-boosting John Frieda goodies, exclusive to Clicks, with me. They sent me a giant box of stuff the other day (along with a 5L bottle of water, the press pack treat equivalent of a Le Creuset kettle in the time of drought) and have unwittingly sponsored part of my trip because I was planning on buying several of their blonde products myself. Score!
First up, we’ve got Sheer Blonde Go Blonder lightening shampoo and conditioner (R115,95 each). I’ve used these guys before and find that they don’t lighten my hair up enough to go ‘yay, no more salon for me’ but they do a wonderful job of keeping my highlights bright and fresh looking. I also like that the conditioner doesn’t weigh down my hair. Important, because I wash my hair every day and anything with too much silicone near my roots can leave me looking limp. Not a good look when you’re trying to entrap a rich, foreign Doctors Without Borders person into marriage.
What else is in my box dye avoidance artillery? New John Frieda Sheer Blonde In-Shower Lightening treatment (R150) and Go Blonder Controlled Lightening Spray (R115,95). Both products contain peroxide and I’m going to try the In-Shower Lightening Treatment the moment I get to the point where I feel like I’d want to book in with my hair dresser but can’t. My plan is to paint it onto my regrowth, leave it on for the five minutes then hit the shower. It promises to lift by at least one shade so let’s see how that works out. I’ll be sure to keep you in the loop with an update!
Once that’s done, I’m going to try and maintain my new hue using the Controlled Lightening Spray. This is something else I’ve used before and I know that it works.
Just bare in mind that it lifts your hair by a couple of shades so if you’ve got dark hair, the next shade or two up might be strawberry blonde or brass. You could correct this with a violet tinted shampoo like John Frieda’s Sheer Blonde Colour Renew but, for this reason, the lightening spray is something I’d only recommend to peeps who are already mostly blonde and looking to blend their roots. If you’ve got naturally brown or black hair but have become a platinum goddess and now want to blitz regrowth as dark as my soul this is not going to be your friend.
I’m aware that all this peroxide might take its toll so I’m taking several hair masks with me and one of them is John Frieda’s Sheer Blonde Hi-Impact Vibrancy Restoring Deep Conditioner (R119). I used it on the weekend, left it on for five minutes as suggested and the result was soft, swishy feeling hair. It contains malic acid, a natural acid you’ll find in apples) that several in-salon treatments use as it helps give your hair a lovely shine.
I was also given John Frieda Sheer Blonde Hi-Impact Vibrancy Restoring Oil Elixir (R149). It does contain oil (sunflower seed and argan) but it’s mostly silicone. I tend to avoid this in shampoo because it can build up and get heavy on my roots but it’s exactly what my lengths will be looking for and this serum allows me to spot treat. The humidity over there is going to be insane but this go a long way towards sealing up my hair’s cuticle to protect it from puffing up while adding a lekker shine.
Now let’s get to the bit I know you’re waiting for. Who wants to win a giant John Frieda hair care hamper worth R1 500? Entering is easy peasy. Just comment telling me which of John Frieda’s products is your favourite or that you’d most like to try. (You’ll find the full range on Clicks’ website currently on a buy 3 pay for 2 special!)
This competition is open to South Africans only and closes at 5pm on Monday the 2nd of April. I’ll also be running this comp on Instagram (I’m @lipglossgirlxoxo) as well as Facebook (just give me a sec to get it going) and you can enter on all three platforms to better your odds.
Good luck girls!