Hands up! Who enjoys a good red lippie? While I’ve been pretty hooked on fuchsia for years now, I do enjoy the odd holiday in rooiville and L’Oreal’s new Collection Exclusive Pure Reds collection is a good one.
Each matte red hue was custom created to suit one of the brand’s spokesmodels – Julianne Moore, Jennifer Lopez, Eva Longoria and co. Packaging-wise, they all look pretty slick in a black plastic tube that feels a bit more expensive thanks to leather-like embossing and the spokesmodels’ signature in gold.
I was given three of the lippies to try – Eva (Longoria), Doutzen (Kroes) and Blake (Lively).
While Eva is a brick red, Doutzen is pretty orange and Blake is a blue-toned ruby that suits me best. I liked that despite being matte, it didn’t dry out my lips and the staying power is awesome.
To see the full collection, pop into a store like Clicks.