Juicy Couture Viva la Juicy EDP fragrance review

Everyone knows Juicy Couture the fashion brand. Pretty much every celeb on the planet owns a Juicy track suit and at one point Paris Hilton seemed to live in them.

‘What do you mean Smurfette wants her outfit back?!’

Thing is, Juicy Couture make fragrances too and I was recently given Viva la Juicy EDP for review:

You’ll either find the bottle super tacky or think it’s super cute. Personally, I think it’s totally adorable. Also, the fact that it’s very heavy in your hand prevents it from feeling cheap.

While Viva La Juicy has been out in the states for a while, it’s only recently made its way to SA shores and is classified as a ‘fruity-floral gourmand’ with notes that include wild berries, juicy mandarin, white flowers like gardenia and jasmine. All this on a base of amber, caramel, vanilla, sandalwood and pralines. While it sounds like it might be a one way ticket to migraineville, it’s actually not. I mean, make no mistake, it is sweet, but in the vein of Miss Dior Cherie, Chanel Chance and perhaps a softer (much less expensive) version of La Prairie Midnight Rain; not like Angel or Aquolina Pink Sugar.

On me, the first spritz is a sparkly red berry fizz that soon gives way to a white floral bouquet. Some days I smell loads of jasmine which I dislike and then, on others, I can only pick up the gardenia which I love. When it finally dries down, I get a creamy vanilla base; no wood, caramel or nuts. It’s the kind of thing I’d wear when I want to feel uber-girlie and, while it settles quietly enough to be worn in the day, I’d be more inclined to spritz it on at night.

According to Juicy, this scent is for a ‘glamorous girl who is always the life of the party’. She ‘never turns down a glass of champagne or the chance to get into the tiniest bit of trouble’. (Sounds like she and I would get along just fine…) Still, regardless of your penchant for le glam le vie, if you’re into citrusy, sweet uber-feminine fragrances like the ones I’ve mentioned, perhaps give Viva La Juicy a bash. It’s available at both Edgars and Red Square stores and a 50ml bottle is a very reasonable R595.

Love, love


Posted by

Editor of South African beauty blog Lipgloss is my Life.

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