Luxottica reveal their summer sunglasses collection

Before leaving for France, I popped into Luxottica’s media day to take a look at their new summer sunnies. It was held at Maremoto (the cutest little hotel/restaurant in Long street that I’d never noticed before) and they went all out, even paying attention to the steps that led you to the floor on which the bash wash held:

Sweet, ne?

They’d laid out all their eye wear by brand on little stands and hand lots of hand mirrors available so you could try them on and check yourself out.

Oooh, where to start... Wallet. Is. Trembling...

I was quite taken by these Burberry babies. They’re model number B4107 from the brands new ‘Nude Collection’ and I’m currently trying to find out their price:

Whatcha think? Too big? (And is there a way to take a snap of yourself in sunnies without feeling like a total doos?)

I also liked these purple Vogues, but didn’t get their name or a price either. Drat. As it turns out, I’m actually looking for a nice pair of regte, egte boring-use-em-to-see specs at the mo ‘cos the laser eye surgery I had ten years ago is wearing off and I’m merrily degrading into blindness. My only real concern is that all the squinting I do while watching TV at night is giving me crow’s feet – quelle horreur!

You dig? Or do I just look like my gran?

Otherwise, peeps out and about included Oakley ambassador Roxy Louw and Jack Parow. 

Roxy'swearing the 'watermelon' version of Oakley's new Pampered shades, R1 100. (I tried them on too in 'Cucumber melon', a translucent green colour, and they're super flattering).

Jack was there ‘cos he recently teamed up with Ray-Ban (who’ve been getting jiggy with a bunch of local musos in regards to their new marketing strat) to create a pair of custom folding Wayfarers. Take a look:

They're supposed to be leopard print, but to me they look more Swiss cheese-inspired...

Other interesting sunnies? Oakley’s new Black Light Frogskin’s collection. They’re R1 200 a pop and ‘glow’ under UV lighting:

I can sooo see these making their way into a Gazelle video...

Oh! And just when you think oversize sunnies couldn’t get any bigger, take a look at Prada’s new ‘shield shades’. As they’re so big and I have a teensy square little gesig, I could never pull ’em off so I got Jayde, one of Luxottica’s friendly brand managers, to model them for me.

Gorgeous, right?

I’d have liked to have lingered a little longer, but was hung like a donkey and that neon lighting was threatening to cause my head to explode, so I slithered home to climb back under the duvet. (This is one of the upsides of being retrenched – you can binge drink during the week and then sleep it off while everyone else is tap tap tapping away at their desks. Yay for me! I think…) Still, I didn’t leave without snapping up a fat press kit that included a new pair of Vogue sunnies.Thanks Luxottica, you’ve got some seriously sexy shades!

Love, love

Leigh

P.S. Do YOU want to get up close and personal with the new collection? Simply pop into your nearest Sunglasses Hut – just make sure it’s after pay day…

 

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