Want all the cleavage but don’t want to sacrifice on comfort? Triumph could be your boobs’ new bestie! The brand’s created an ‘innovative bra technology’ (yep, they take the art of killer cleavage very seriously) called Magic Wire that serves up everything you’d expect from an underwire, but without one. How does it work? They use a silicone soft-cut wire and mesh stabiliser that’s enclosed inside the bra’s padding so you get all the lift, but only feel their super soft fabric against your skin.
Triumph’s Magic Wire tech features in their new spring/summer T-Shirt and Push-Up Bra collection is available in up to a DD cup so you’re sure to find one to fit. They were kind enough to send me their Magic Boost Lift Up Bra and oh boy is it comfy.
While it’s not billed as a sports bra, you could happily run in this baby, something I did just the other day and let me tell you, I don’t own a single underwire bra I could happily do that in. Also, I like the fact that it’s so pretty looking. So many bras that are primarily built for comfort but aim to throw in a bit o’ ‘sexy sexy’ just don’t get it right.
So! Which of you meisies want to win one? Triumph has given me one to give away and the style and colour will depend on your size. To enter, simply like Triumph’s Facebook page and then leave a comment below telling me which of the bras featured in this post are your favourite. There’s another way to enter too – hit me up on twitter with a ‘Hey @lipglossgirl, I’d love to win a @TriumphSA Magic Wire bra’ and include the link to this post. Again, you’ll have to like them on Facebook for your entry to count.
Good luck girls!
Love, love
Leigh
This competition is now closed. Congrats to Rachel Williams on winning her own Triumph Magic Wire bra.
Lipgloss is my Life 
I like the black bra
Hi Leigh, Definitely the Magic Wire…
i am totally inlove with the Triumph’s Magic Wire lace push-up bra , 1. because its lace and who doesn’t love lace and 2. because its PINK! 🙂
Done 🙂 The Triumph magic wire lace push-up bra is my fave. Holding thumbs 🙂
Amazing competition….I have my eye on theTriumph’s Magic Wire lace push-up bra 😉 Fingers and toes crossed!
Ooohhh I quite like the Magic Wire lace push-up bra that they sent you. It really is so beautiful!
Dearest Leigh,
I have always had issues with uncomfortable underwire bras! Firstly they are literally a pain in the bosom and they are not that pretty when you add a DD to the mix😢Sigh. Looking at this Uber sexy collection sends my heart racing especially the Black Velvet sensation bra which will transform me to Goddess status like magic! So being able to flaunt my assets in this gorgeous bra would be a treat. I would take up the challenge of running in this bra too. In fact I have a gorgeous sheer top that’s yearning for this bra to feature in. In short it will just make this suburban Mum feel pretty so please pick me?
P.S Loved the Triumph facebook page.
Tweeted too(@anishasingh007)
Would love Triumph’s Magic Wire lace push-up bra
I would love to win Triumph’s Magic Wire lace push-up bra. It looks so comfortable and gorgeous!
I am loving the Magic Boost Lift – Up bra . Having breastfed my daughter for over 3 years . Has left me with prunes , a bit plumper than raisins . I have liked there Facebook page and followed on Twitter . elize_skriker
I would love to win the Magic Boost Lift Up Bra , having breastfed my daughter for over 3 years has left me a bit flat . Would like to give my prunes (a bit plumper than a raisin ) a lift . I have followed on Facebook and Twiitter (elize_skriker)
That pink Triumph Magic Wire lace push-up bra is gorgeous. I have liked the FB page and tweeted. Holding thumbs!
How to choose they all so pretty!!
The Magic boost lift-up bra is the one I really need in my underwear drawer!
Looks so comfortable and super sexy to give you that confidence ” boost “..
Black is the most practical so that’s the one I would buy, but that hot pink one is damn sexy!
I would love to try the Triumph Magic Boost lift-up bra with Magic Wire.
My favourite is definitely the Triumph Sheer Velvet Sensation push-up bra with Magic Wire. Stunning and love the black.
I love the Triumph Sheer Velvet Sensation push-up bra with Magic Wire in black!
Hi Leigh
The Triumph Sheer Velvet Sensation push-up bra with Magic Wire is my absolute favourite.
Thank you so much for giving us ladies an opportunity like this. We are always in need of some lift during our day.
Keep up the great work and keep on inspiring us with your knowledge regarding fashion, beauty trends etc.
Loving the Magic Wire Lace Push Up bra! Naughty and nice all in one 🙂
LOVE the Triumph Magic Wire lace push-up bra!
My favourite is the peach one that you have its so pretty. Would love to win this prize I find it so difficult to find a sexy comfy bra.
That pink Triumph’s Magic Wire lace push-up bra is stunning!!
Magic wire lace push up!
Sheer velvet sensation in black please xx
Oooooh I love the magic wire bra. Sexynessssss
That Triumph Magic Boost lift-up bra with Magic Wire is my fave 🙂
I love the Triumph Magic Boost lift-up bra with Magic Wire 🙂
Black Sheer Velvet Sensation push-up bra with Magic Wire is moooi!
Triumph Magic Boost lift-up bra with Magic Wire is simply stunning!
Congrats hun! You’ve won yourself a Triumph Magic Wire bra! Will be in touch via e-mail in a bit.
Ah that is such exciting news!! Thank you so much :):)
Triumph Sheer Velvet Sensation push-up bra with Magic Wire.
I love the Triumph Sheer Velvet Sensation push-up bra with Magic Wire in black!
My favourite is the Triumph Magic Boost lift-up bra with Magic Wire. It looks AMAZING and super comfy I’m sure ! Holding thumbs 🙂
Triumph magic wire lace push-up bra is definitely my favourite 🙂
Triumph’s Magic Wire lace push-up bra is the best. Absolutely love the comfort and support.
Love, love, love … Triumph’s Magic Wire lace push-up bra. Comfy and elegant!
The Triump Magic Boost is gorgeous!
I love the last one – Triumph Magic Boost lift-up bra with Magic Wire. Looks so comfy but still so elegant.
Magic wire Lace push-up bra
Oooh the magic boost bra. Awesome <3.
They are all awesome, but I like the Grey Triumph Magic Boost lift-up bra with Magic Wire.
Definitely the Triumph Sheer Velvet Sensation push-up bra with Magic Wire!
Wow that’s gorgeous! I’m a little one, so it’s awfully nice to see one that makes my heart skip a beat and doesn’t look like a teenage bra!
If I could, I’d go topless in only this stunner! 🙂
Tweeted too! @ZellieBeep
The fact that they are sexi, comfy and able to run in!! How can it all be in one.
Always loved Truimph!! But that peach little Magic Wire lace bra looks the perfect mix of comfy and ooh la la!
Triumph’s Magic Wire lace push-up bra
Magic Wire lace push-up bra
I love the Triumph Sheer Velvet Sensation push-up bra with Magic Wire
Triumph’s Magic Wire lace push-up bra is gorgeous in that colour!!
The Triumph’s Magic Wire lace push-up bra is gorgeous in that colour!!!
Triumph’s magic wire lace push up bra please. In desperate need of a beautiful bra! My baby is ten months old and feel frumpy, still wearing the maternity bras.