Right! If you haven’t heard the news, Urban Decay is finally coming back to South Africa. Their first stand alone store opens in Sandton City on 9 July and more are supposed to follow suite but I don’t know when.
I’ve been a big fan of the brand forever, having first stumbled across some of their shadows in the sale bin at Edgars about twenty years back. (God, I’m sooo old!) Back then, dinosaurs roamed the earth and Urban Decay’s shadows still had a manhole aesthetic, but came in cutesy little tins with screw tops. (Also, their lipsticks where housed in metal tubes shaped like bullet casings!) I remember being blown away by how amazingly pigmented their shadows were and even went back to the store the next day to scrounge for more shades but they were all gone and then the brand disappeared from SA shores. Since then, I’ve been snapping up my favourite things on eBay as well as when I travel.
Interestingly, my favourite Urban Decay item isn’t one of their shadows. It’s turned out to be their wondrous li’l eye shadow primer potion. At R280 it’s a regte steal as a single tube will last you a zillion million years.
I’ve tried several shadow primers over the years but none of them have ever managed to work as hard as Urban Decay’s does, so I keep going back to it. I swipe it on my lids every morning, wait a few seconds, slap on any old shadow and it literally looks freshly applied until I finally take it off. Shadow creases? Never heard of ’em! Also, a little goes a long way. I can easily make a tube last about a year and I wear make-up almost every day of my life.
But ja, let’s get back to the eye shadow. The jewels of Urban Decay’s empire are most definitely their ultra lustable bestselling shadow palettes – Naked 1 (bronze toned), 2 (cool toned) and 3 (rosey toned) and new Smoky.
My darling li’l sis spoiled me with Naked 1 about two years ago and I’ve never looked back. It fulfils all my eye shadow dreams and more in that many of the colours I don’t even use. The palette you’re seeing in these piccies, by the way, is a new one (thank Urban Decay SA!) and not my original dude has he’s just not photogenic anymore. Poor guy’s been living a thug life, being lugged along wherever I go, to the point that his ‘fur’ is coming off and my favourite shadow, Smog, is almost showing pan.
Despite being a cool-toned blonde, Naked 1 is definitely my best fit. I know this because Mands and I agonised over each one in Sephora for so long I think the snooty French sales woman thought we were shop lifters. Also, because I’m disgustingly spoiled, I also got to toss a few shadow singles into my trolley but here’s my secret shame… I haven’t even opened them as all my shadowy fantasies are being fulfilled by this palette!
Despite having a host of shades to pick from, for the most part, I tend to use just four of them – two golden-y ones for a day/summer eye and a slightly cooler duo for night-time/winter. Thus, I give unto thee my two staple eye shadow looks courtesy of my Naked palette that I’m clearly underutilizing in a massive way, but hey, I’m all about ease and speed.
There are a few other Urban Decay gems I’d like to tell you about but I’ll save that for after the launch next month in case I discover a few new besties after that. In the mean time, hands up if you want to win a Naked palette! Urban Decay have kindly given me an original Naked palette to give away, just like my own, and I’m making winning it all too easy.
To stand a chance to win, simply leave a comment below telling me what you suspect your favourite shade in the palette will be – or is if you’ve already tried it! Another way to enter? Hit me up on twitter with ‘Hey @lipglossgirl, I’d love to win an #UrbanDecaySA Naked palette’ and be sure to include the link to this post.
This competition closes at 5pm on 24 June 2016 and is only open to South African residents. A random number generator is going to decide your fate and the winner will be announced shortly after the competition closes.
Good luck girls!
This competition is now closed. A big congrats to winner Andri Groenewald.