Purelogicol is a fairly new collagen-focused British skincare range that’s now available in selected Edgars stores across SA. I got to try their Anti-Gravity Regenerating serum and was pretty impressed.

For one, it’s not riddled with silicone and has a nice, light creme-gel texture with a slight orange blossom scent. So many (usually cheaper) brands tend to suspend their active ingredients in a silicone-based formula as so many woman almost ‘expect’ it upon hearing the word ‘serum’. Thing is, silicone doesn’t agree with everyone; especially people like me who have a bit of an oily T-panel. So yay to Purelogicol for bucking the ‘trend’.

Anyway, before I chat more about the serum, I just want to get a generalized collagen-focused rant off my chest: many drug/chain store beauty  lines tend to divvie up their ranges in such a way that wrinkle-busting formulas are aimed at those in their 30s and all their collagen-enhancing products form part of a ‘gravity-defying’ or ‘lifting’ collection for women in their 50s. Thing is, THIS IS BEYOND STUPID. (Yes, I said it.)

Your collagen production starts to slow down in your late twenties/early thirties and this is when you need to start worrying about it. Waking up when you’re fifty and going ‘Oh God, maybe I need a few more collagen-encouraging ingredients in my life’ is like going  ‘Golly gee. I’ve just been diagnosed with osteoporosis. Perhaps I should start drinking more milk’. A little too late, girlfriend!

Anyway, what I’m trying to get across here is that the sooner you start looking after the collagen you have and using products that promise to help you make more of it, the better. Purelogicol’s serum is by no means the only product that can help you do that, but it is a good choice in that department. It contains nice hydrators (hyaluronic acid and silk), a whackload of collagen-encouraging antioxidant vitamins (A, C and E) that have been hydrolized so that they’re small enough to get nice and deep inside your skin for better product penetration and peptides to stimulate your skin to produce more collagen and elastin.

Interestingly, it also contains ‘pseudo collagen’ to help hydrate but it’s important that I point this out; using a cream that contains collagen in an effort to look after or encourage more collagen is futile. Collagen can’t bind to the collagen in your body. In Purelogicol’s formula, it’s been tossed in to simply help hydrate your skin. To their credit, they’re not claiming that it’ll do anything other than that, but I just wanted to point that out. So many people think using a collagen-infused face cream is a means of ‘putting it back in’, but it’s not.

I also like that Purelogicol’s packaged in an airtight pump to keep its ingredients fresh. Again, it’s texture is lovely. I’ve been wearing it under my daily moisturiser or night cream and it doesn’t make things feel any ‘heavier’ in the least. I’ve also started it applying to the backs of my hands after spending a night at Shimmy Beach club with a fancy pants celeb photographer down from France. He bought me a gin and tonic and proceeded to point out a slew of beautiful women who’d had a series of nips and tucks but were being let down by their ‘ugly, old man hands’. Eek!

The only negative regarding Purelogicol’s serum? The packaging, what with its gold plastic cap, feels and looks a bit cheap for something that costs just under a grand. But hey, I’d rather have a sound formula in ever so slightly meh packaging than a crappy ineffective cream in a luxurious-looking chrome and glass pot.

Love, love

Leigh

Look out for Purelocigol products at selected Edgars stores: Gateway, V&A Waterfront, Sandton City, Eastgate, Melrose Arch, Clearwater Mall, Woodlands Boulevard and Blackheath Cresta.