L’Oreal Lash Architect 4D and Maybelline Volum’ Express One by One Satin Black mascara reviews

It’s been raining mascara… Just last week I tried one that was too kak to mention and two that were rather nice. The first (nice one!) I’m going to chat about is L’Oreal Lash Architect 4D, R195.

It promises to create a false lash effect by doing four things; bumping up your lashes volume and adding curve, texture and length.

In regards to the ‘texture’, the formula contains lots of teensy little fibres that attach to your lash to make it look a little more voluminous. Thing is, I wasn’t really all that impressed in regards to its lash fattening ability. As the brush is so thin, you’d have to really go over your lashes a zillion times to thicken them up. What it excels at, however, is length. To give you an idea, here’s my lashes without mascara:

Ag shampies man... someone get this girl a mascara...

And here’s my new-found length thanks to Lash Architect 4D:

Nice and long...

Also, the benefit of the long, super thin brush is that you can get right into the corner of your eyes to coat your teeny tiny inner lashes. In all, if you’ve got very short lashes and want them to brush the tops of your brow bone, this guy’s a good bet. I also liked that the mascara didn’t ‘flake’ as the day wore on, so you don’t have to worry about fibres getting into or irritating your eyes.

Now let’s talk Maybelline’s Volum’ Express One by One Satin Black, R114,95. I read online that it’s a limited edition mascara created to celebrate the fact that they were one of the sponsors for Australian fashion week.

Cute man! Check out his zexy little corset...

I prefered this out of the two as it was easier to pump up the volume, but without a single clump. It’s got a big rubbery bristle brush that helps to glob the mascara all over the bash of your lashes and lots of short teensy little bristles to spread it out while ensuring fabulous definition. Check it out:

Ta da!

I also liked that the formula is, in fact, a nice satiny black; a slick-looking jet as dark as my cold, black heart…

So ja… in a nut shell, if you want length, opt for Lash Architect 4D. More keen on a natural-looking well-defined lash line? Maybelline’s Black Satin’s your baby. Still, in saying all that, neither managed to impress me more than my favourite from each brand; L’Oreal Voluminous (which I adore!) and Maybelline Full N’ Soft which, in my opinion, beats their infamous Great Lash hands down.

Love, love


2True cosmetics are set to launch at Clicks

I’d never heard of 2True cosmetics before but was glad to discover them at a Clicks’ media launch the other day. As it turns out, they’re a budget British brand that first launched in Superdrug but has done so well, they’re expanding across the globe.

Since it first hit the shelves, 2True have sold over 20 million products!

What makes them so fabulous is that they’re super duper inexpensive and have an interesting permanent ‘offer’ in that you can buy any one for just R34,99 or any three for R84,99. Awesome, right?! That’s just over R28 a pop!

After the launch, I found two 2True nail colours and a Cheek ‘n’ Lip Tint in my goodie bag. I tried the Fast Dry Colour Quick nail polish in shade no. 10, a midnight blue shade.

2True Fast Dry Colour Quick nail polish in no. 10

It did dry very quickly and just two coats were enough to create a very nice-looking mani. Just be warned, you HAVE to wear a good base coat otherwise even just having it on for ten minutes will stain your nails an evil shade of Avatar that took me two days to get rid off!

As for the lip stain…

2True Cheek 'n' Lip Tint

…on your lips it looks EXACTLY like Benefit’s expensive Benetint and wears just as well. It doesn’t have the pretty rose scent, however, and there’s an ingredient in the mix that makes my lips feel as though they’re turning numb within a minute after application. Bizzare, for sure, but it soon goes away and then just looks super pretty.

I think, like most severely budget ranges, 2True is going to have some real hits and misses. The good thing though is that at their asking price you can totally afford to experiment. As it is I’m dying to try their self tan towels…

2True Self Tan Towelette

…and wash off body bronzer:

2True Wash Off Skin Bronzer

But ja… I’m so glad we’re finally getting more decent budget brands, aside from Essence and Catrice. We really do need the variety and I hate that in the states, Revlon and L’Oreal are viewed as ‘drug store’ brands, meaning they’re supposed to the cheaper, inexpensive alternatives to beauty counter items, and yet we have to pay the same price for a Revlon nail polish as we would for an Essie one, which is a ‘salon’ brand. And many of L’Oreal’s mascaras, while fabulous, shouldn’t have to cost just a few rands less than one you could buy from the Clinique counter. Stomp, stomp, rage… So ja… I’m thrilled we’re getting a few more wallet-friendly beauty goodies to play with.

Love, love