The most successful fragrance launched this year? You’ll be surprised who won…
So, as it turns out, good old Elizabeth Arden’s Red Door won Edgar’s Most Successful Fragrance Launch of 2011. They were up against some stiff competition (Jimmy Choo, Eli Saab…), but the moment it hit the shelves, women went wild and sales spiked off the charts. In fact, the red handbag it was sold with as part of a special offer […]
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